Privacy Policy

Privacy Policy

This Privacy Policy describes how https://babybliss-us.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and data necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Types of Personal Information we collect:

Device Information

  • Examples: browser type, IP address, time zone, cookie data, pages/products viewed, search terms, interactions with the Site.

  • Purpose: to load the Site accurately and analyze its usage for optimization.

  • Source: collected automatically through cookies, log files, tags, or pixels.

  • Disclosure: shared with our processor Shopify.

Order Information

  • Examples: name, billing/shipping address, payment details (including credit card numbers), email address, phone number.

  • Purpose: to fulfill your order, process payment, ship items, send invoices and confirmations, screen for fraud, and provide relevant communications.

  • Source: collected from you directly.

  • Disclosure: shared with Shopify and relevant shipping/payment partners.

Customer Support Information

  • Examples: name, email, phone number.

  • Purpose: to assist with support inquiries.

  • Source: collected directly from you.

Minors

The Site is not intended for individuals under 18 years of age. We do not knowingly collect Personal Information from children. If you believe your child has shared data with us, please contact info@babybliss-us.com for deletion.

Sharing Personal Information

We share your Personal Information with service providers to help provide our services and fulfill our contracts with you. For example:

Behavioral Advertising

We use Personal Information to offer targeted ads and marketing communications we believe may interest you. For example:

To learn more:

Use of Personal Information

We use your information to:

  • Offer and deliver products

  • Process payments and fulfill orders

  • Provide updates and promotions

  • Improve site performance

GDPR (EU Residents)

If you are a resident of the European Economic Area (EEA), we process your personal data based on:

  • Your consent

  • Our contract with you

  • Legal obligations

  • Vital interests

  • Public interest tasks

  • Legitimate interests that do not override your rights

You have the right to access, correct, or delete your personal data. To exercise these rights, contact info@babybliss-us.com.

CCPA (California Residents)

You have the right to:

  • Know what data we collect

  • Request corrections or deletions

  • Opt-out of data selling or sharing

Contact info@babybliss-us.com to exercise these rights. We respond within 30 days.

Data Retention

We retain your Personal Information unless and until you request deletion. Please refer to the "Your Rights" section to request erasure.

International Transfers

Your data may be stored and processed in countries like the US and Canada. Shopify ensures data is protected under applicable privacy laws.

More info: Shopify’s GDPR whitepaper

Automated Decision-Making

We do not use fully automated decision-making that significantly affects users.

Shopify uses limited automation to prevent fraud (e.g., temporary IP or card blocks) without significant legal impact.

SMS Marketing Notifications

By subscribing to Babybliss text messages, you agree to receive recurring automated marketing messages at the number provided. Messages may be sent via auto-dialer. Consent is not a condition of purchase. Message/data rates may apply.

  • Text STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out.

  • Text HELP for support.

We do not share your SMS data with third parties except for messaging partners (e.g., SMSBump) to operate the service.

Cookies

We use cookies for performance, functionality, and advertising.

Examples:

  • _ab, _secure_session_id, cart, cart_sig, checkout_token, _shopify_y, etc.

Cookies can be session-based (expire when you close your browser) or persistent (expire between 30 minutes and 2 years).

You can manage cookies in your browser settings. Disabling cookies may affect site functionality.

More: www.allaboutcookies.org

Do Not Track

We do not change our data practices in response to “Do Not Track” signals due to lack of standardization.

Cookie Consent

Upon first visit, a cookie banner will allow you to accept or reject cookies. Preferences can be updated anytime through your browser.

Currency Conversion Cookies

By using our website, you agree that we may store session-based cookies that allow currency display consistency based on your IP location.

Text Message Data Use

We use cookies to track your abandoned carts and send SMS reminders. Data collected via SMS opt-in will never be sold and will only be shared with providers for message delivery.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact Us

For any privacy-related questions or complaints, contact us at:

Email: info@babybliss-us.com
Refund Policy: https://babybliss-us.com/pages/refund-policy

If you're unsatisfied with our response, you may contact your local data protection authority or submit a complaint to the UK ICO.

If you are a California resident, you have the right to:

  • Access the personal data we hold about you

  • Request data correction or deletion

  • Opt-out of personal data sharing

To exercise these rights, email us at info@thebarkly.us. We respond within 30 days.

Retention

We retain your Personal Information for as long as necessary to provide our services and comply with legal obligations. You may request deletion at any time.

Automatic Decision-Making

We do not use fully automated decision-making with legal or significant effects on users. Shopify may temporarily block IPs or credit cards suspected of fraudulent activity as part of automated fraud prevention.

SMS Marketing

By subscribing to Barkly text notifications, you agree to receive recurring automated marketing messages at the number provided. Messages may be sent via auto-dialer. Consent is not a condition of purchase. Message/data rates may apply.

  • Text STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out.

  • Text HELP for assistance.

Attempting to opt-out in other ways is not guaranteed to work. Opt-in data will only be shared with messaging providers (such as SMSBump) for the purpose of delivering SMS.

Cookies

We use cookies to improve your browsing experience. This includes functional, performance, and advertising cookies.

You may control cookies via your browser settings. Disabling cookies may impact your user experience.

More on cookies: www.allaboutcookies.org

Do Not Track

Because there is no consistent industry understanding of how to respond to Do Not Track signals, we do not alter our data collection in response.

Cookie Consent

Visitors to our Site will see a cookie banner on their first visit, allowing them to accept or reject cookies. Cookie preferences can be updated at any time through browser settings.

Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in practices or for legal reasons. Updates will be posted here.

Contact Us

For questions or concerns about our privacy practices, please contact us at:

Email: info@thebarkly.us
Refund Policy: https://thebarkly.us/pages/refund-policy

If you are not satisfied with our response, you may contact the data protection authority in your jurisdiction.